GAIL HELFER
President | Creative Director
A veteran brand strategist and creative director for an international client base, Gail brings a unique, sought-after ability to create emotional connections between a brand and its consumers.
HELPING BRANDS ACHIEVE BIG VISIONS
Gail is a brand strategist and award-winning writer, recognized for her deep understanding of how to help organizations channel their own authentic brand personality and voice in a way that resonates with its consumers.
Gail brings nearly 30 years of experience to her role as President and Creative Director of Authentus Group, which she founded in 2007.
Through her work, she combines her veteran ad agency experience and 20 years in themed entertainment with six years as a Hallmark Creative Director as part of a former marketing group – one that literally wrote the book on Emotion Marketing.
From this comes a unique expertise and sought-after ability to create emotional connections and strengthen relationships between brands and their consumers.
Gail has led brand strategies, creative campaigns and content development for leading national and international brands including IAAPA (International Association of Amusement Parks & Attractions), SeaWorld Parks & Entertainment (SeaWorld, Busch Gardens, Discovery Cove, Sesame Place), Turning Stone Resort Casino, Oneida Indian Nation, Atlantis Resort, the George Kaiser Family Foundation’s Gathering Place for Tulsa, Ruth’s Chris Steak House, the Endangered Wolf Center, the Indianapolis Zoo, Colonial Williamsburg Foundation, Hallmark, Crayola, Teva Neuroscience, Sanofi (formerly Aventis), 3M Pharmaceuticals, Bayer Animal Health, Nestlé Purina Pet Care and more.
Gail’s personal passion is working with companies whose work enriches lives and those who help preserve and protect wildlife and wild places. Gail is also an author, an avid hiker, a horsewoman, a die-hard football fan and world traveler.
“I had the pleasure of working with Gail during my time at Busch Gardens and again at the Colonial Williamsburg Foundation. Gail is an expert at building consumer relations by creating value that enhances brand loyalty. She is hands down one of the most strategic marketers I’ve ever worked with and a whiz at SEO copywriting. Gail lights up a room when she walks in. Her positive attitude is contagious and was always such a joy to work with.”
– cindy Grey, Director of engagement & operations, office of azure antoinette