MARC HELFER

Vice President | Interactive Director

 

A trusted guide in SEO, web content and email marketing, Marc also has a passion for wildlife and a boundless love for America’s first national park – Yellowstone.

Navigating the digital wild west

Marc is a born explorer with a love for adventure and the great outdoors. As a boy in Germany, he became one of the youngest members of a computer club, developing code and syncing servers manually before the internet was born (though he doesn’t claim to have invented it).

The bug bit hard and exploring pursuits in the online world became a passion.

Marc’s other interests can be seen through his degrees: an undergrad in Equine Sciences and an MBA with honors in International Hospitality and Tourism, graduating as valedictorian.

From there he served as Internet Marketing and Sales Manager for Tradewinds Island Resorts in St. Pete Beach, one of the Gulf Coast’s largest resorts. There he set impressive increases in leisure reservations, revenue and unique site visits, along with an unprecedented ROI in email marketing campaigns. 

In 2011, Marc founded Earthstar Interactive, serving clients in hospitality, attractions and tourism. In 2014, Earthstar joined forces with Authentus Group, where he became partner and Vice President | Interactive.

Today, Marc leads email marketing campaigns, member communications, web development and SEO content development for a national and international client base.

Some of his richest experiences came as a certified backcountry trail guide on horseback in Yellowstone National Park with his trusted mount and loyal companion of 22 years, Bedavi.

A nature boy at heart, Marc still seeks opportunities to promote a connection to nature and wildlife, both through his work and through his writing about that magnificent park that stole his heart. His upcoming book, Yellowstone Calling, hopes to inspire others to dare to follow their own big dreams.

1987
1987

My First Time Online (pre-Internet)

Back when the world went online using acoustic couplers.
1989
1989

Online Community (pre-Internet)

Co-Sysop in multi-user online Bulletin Board System.
1996
1996

My First Time on Internet

1997
1997

My First Website

Built first HTML website

1998
1998

My First SEO Results

2001
2001

My First Joomla Website

2005
2005

My First Website with Google Analytics

2005
2005

First Google AdWords Campaign

2008
2008

My First WordPress Website Built

2008
2008

My First Email Coded

First HTML emails coded from scratch for hospitality and loyalty campaigns.

2008
2008

My First Facebook Ad Campaigns

“Connection to me is being on my mountain bike exploring the red rock country of Sedona, a place I’m lucky enough to call home. Feeling that oneness with nature fuels me in work and in life.”

– Marc Helfer